Startup✴︎Startup✴︎

In 2010, a team built a better Google Reader. Faster, cleaner, smarter. They had the product. They had the users. What they didn't have was a brand anyone remembered. When Google pulled the plug on Reader, their alternative was already forgotten. The code was flawless. The name was invisible.

This is the startup graveyard. Brilliant products buried under forgettable landing pages and borrowed templates. Founders who can explain their vision in a pitch deck but can't make a stranger care in three seconds. The best product rarely wins. The best story does.

That's what kills startups. Not the competition. Not the funding. But looking like everyone else while claiming to be different.

PX/PUSH exists for founders who move fast. We deliver design that keeps pace with your sprint cycles. Brand systems that grow with your Series A through exit. Because when you're building something new, you can't afford to look like something old.